Aesthetic clinicsAesthetic medicine, medspas, laser and hair transplant.
Dental clinicsDental practices, orthodontics and smile design.
Hotels & glampingBoutique hotels and glamping sites that want direct bookings.
Law firmsConsultations that turn into cases.
B2B consulting & softwareSales that close in a meeting.
Gyms & studiosPilates, yoga and boutique training.
For aesthetic medicine clinics, medspas, laser and hair transplant. We run the whole path from the ad to the patient sitting in front of the doctor.
They're lost between the message and the consultation. There are three moments, and almost no clinic measures them.
An empty consultation isn't one appointment less. It's an hour of the doctor's time you've already paid for.
The unit that matters is the consultation that actually happens. So we follow it from the first message to the patient on the treatment bed.
A patient who writes today is comparing three clinics. The one that answers first, and well, wins.
Treatment of interest, location and preferred time. Nothing that makes her quit halfway.
A person answers, handles the price question and offers two consultation times.
For the patient who's nervous about the procedure: a brief call that prevents a no-show.
After the consultation, the treatment plan goes out with a start date and a clear next step.
Two lessons from accounts we run, and a real case told in the newsletter. Both lessons cost money before they became rules.
An aesthetic clinic was advertising treatments: Botox, hyaluronic acid. Its patients wrote something else in their reviews: “she explained everything,” “she made me feel confident,” “I felt looked after.”
Not one said “great Botox.” The ad angle had already been written by the people who'd paid. All it took was reading it.
A clinic with two locations kept hearing “neither one is close to me.” The interest was there and the offer worked: distance was what failed. The radius Meta draws doesn't describe the distance a patient feels.
You fix it before paying for the contact, by naming the area in the ad and asking which location in the form.
A patient who can't get there isn't a cheap contact. It's a lost contact you already paid for.
The ad worked: 55 people raised their hand. They got lost in the form, in a first message that arrived hours later, in a call scheduled for Thursday and in a proposal with no date.
A form with just what's needed, a first WhatsApp message in under 5 minutes, a short call the same day and a proposal while the conversation is still fresh. One client isn't a statistic; the order of the steps is what makes the difference.
As told by Felipe Herrera in our newsletter. Read the full edition, in Spanish
In 25 minutes we look at how many consultations come in, how many show up and where they drop off.
You leave knowing what you'd change first, whether we work together or not.
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