
From trial class to member.
For pilates, yoga and boutique training studios. We take the person asking about schedules to a trial class, and from the trial class to a membership.
Members are lost after the trial.
Filling a trial class is the easy part. A studio loses people at three moments.
When they ask
- They ask about times and price by direct message and get a photo of the price list.
- They want to come this week and nobody holds a spot for them.
At the trial class
- They book the trial and don't show, and that spot was never offered to anyone else.
- They come, train and leave without anyone offering them a package.
After the first month
- The 7 a.m. and 7 p.m. classes fill up; the mid-morning ones stay empty.
- They stop coming for two weeks and nobody notices until they don't renew.
An empty spot can't be recovered. The class runs anyway.
Spots per class, not likes.
A studio is measured in spots filled per class and in how many people are still coming in month three.
What we measure with you
- Trial classes
- Booked every week, with a spot.
- Attendance
- Who came to the trial and who keeps coming.
- Memberships
- Trials that ended in a package or membership.
What happens in the first minutes.
Someone asking about a trial class wants to start this week. If you answer tomorrow, they've already started at another studio.
- When they write
Short form
What they want to train, their level and the time that suits them.
- Under 5 minutes
WhatsApp reply
A person offers two classes with spots this week and books the one they pick.
- Same day
Short call if needed
For someone coming back from an injury or who's never trained: a brief call that takes the fear out of the first class.
- While it's fresh
Membership with a date
When the trial ends, the package offer goes out with a start date.
Let's look at your empty spots.
In 25 minutes we look at how many trials come in, how many show up and how many become members.
You leave knowing what you'd change first, whether we work together or not.
- 60/40ad spend and management
- No entry fee
- Live in under 10 days
- 3-month minimum

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