What does a full calendar cost?

Move the budget and watch what changes. It isn't a promise: it's the same arithmetic we use to build every proposal.

Everything you see here comes from campaigns we've already run. If a figure hasn't been measured, it isn't here.

USD 1
per conversation. In our campaigns it ranged from 17 cents to 1.10 dollars; we use the expensive end.
60 / 40
60% to ad spend, 40% to running the system. Conversations are counted on the ad spend only.
USD 150
a month at minimum. With less, the campaign can't gather enough data to learn.

Move your monthly investment.

USD per month
Or start from a preset

The minimum is 150 dollars a month. Below that the campaign can't gather enough data to learn, and without learning there's nothing to optimize. Amounts in US dollars.

Result

10 to 20

qualified conversations per week

Per month, between 40 and 80. A conservative estimate.

Ad spend on Meta and Google, 60%
$300
Running the system, 40%
$200
Ad spend per day
$10

$300 ÷ 30 = 10  ·  $300 ÷ 15 = 20

At this ad spend you get one campaign with two ad sets. It's the midpoint between validating and sustaining.

Now put it in your week.

A conversation isn't a booking. How many end in an appointment depends on your team, not on us, so here you set the rate.

Example: 25. Change it to the real gaps in your calendar (60 at most).

%

If you don't know, that's the first number we look at in the diagnostic. We don't use a market average.

Your week, at this budget –booked
Enter how many conversations book with you today to see how the week fills up.

Where every number comes from.

If you're putting your money in, you deserve to see the whole calculation. There are no secret coefficients.

  1. Your investment splits in two

    60% goes to ad spend, which is what Meta or Google charge to show your ads. 40% is running the system. No entry fee. Three months minimum, and after that you cancel with fifteen days' notice.

  2. Conversations are counted on the ad spend, never on the total

    It's the most common mistake when comparing proposals. Whoever calculates on the full amount gets almost double, and can't deliver it.

  3. Every conversation has a measured cost

    In our campaigns that cost ranged from 17 cents to 1.10 dollars. The calculator uses 1 dollar, the expensive end, on purpose.

  4. We only count the ones that matter

    Of the people who write, only some really intend to book. The rest ask around, compare or are noise. The number already has that filter applied, with the margin open on the low side.

What this number doesn't tell you.

The calculator tells you how many people with real intent will write to you. What happens next isn't decided by the budget.

It depends on how fast you reply

If someone writes and your team answers two days later, that conversation is already gone. If you can't reply in under two hours, this system isn't for you yet.

It depends on your offer and your market

An aesthetic clinic in Mexico City and a glamping site in the low season don't behave the same. The ranges are a reference and get adjusted with your real data.

It depends on having room

If your calendar is already full, filling it more isn't your bottleneck. We tell you that on the first call instead of selling you a campaign.

The first conversations arrive in the first week of an active campaign. Clear patterns show up between weeks three and four. Before that, any reading is noise.

That number, with your real data.

In the diagnostic we look at how you operate and adjust the math to your industry, your city and your capacity.

You leave with a grounded number, whether you work with us or not. And if you're not a fit, we tell you on the same call.

  • 60/40ad spend and management
  • No entry fee
  • Live in under 10 days
  • 3-month minimum
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