Aesthetic clinicsAesthetic medicine, medspas, laser and hair transplant.
Dental clinicsDental practices, orthodontics and smile design.
Hotels & glampingBoutique hotels and glamping sites that want direct bookings.
Law firmsConsultations that turn into cases.
B2B consulting & softwareSales that close in a meeting.
Gyms & studiosPilates, yoga and boutique training.
It isn't a campaign. It's a six-stage machine, each stage measured on its own, and the work starts at whichever one is holding you back.
See what we measure at each stageIf something we produce doesn't fit one of these stages, it isn't our job.
Putting your offer in front of people who are already looking for what you sell.
Measured byWhat it costs to reach the right person. Not reach.
Turning that attention into a conversation. In Latin America it's almost always WhatsApp, and often you don't even need a website.
Measured byConversations that are live today. Message volume is context, never the headline.
Turning the conversation into a booked appointment. This is where the main work lives, and where you find out whether the system works.
Measured byAppointments actually booked, with a date and time.
Getting the person to the appointment. Reminders, confirmation and filters.
Measured byThe share of appointments that show up.
Turning the booking into a sale, with reply scripts and a tidy follow-up.
Measured byThe share of people who show up and buy.
Getting them to come back and refer you. It's the cheapest stage, and the one almost nobody works on.
Measured byRecurring revenue. The only thing that pays the bills.
When a number goes up, the question is always whether it moved the one above it.
See how they rankA booked slot nobody shows up for costs the same as an empty one. That's why show-up is measured separately from booking.
The calendar can look full on Monday and end up half empty by Friday. The difference comes from reminders, confirmation and the filter that started back at the form: whoever lands in your calendar already told you when they wanted to come in.
If you only count bookings, those gaps never show up in a report. They show up in your cash register.
The six stages are the map. This is what happens while a campaign runs: five steps, and two of them exist so that someone doesn't get through.
It talks about the result your customer is already after. Anyone who doesn't see themselves in it doesn't click.
Moves on: a clickFew questions, just enough to tell whether they're a fit.
Moves on: a prospectFilter: poor fits leave hereOn WhatsApp, with a real person, no “click this link”. It ends with two specific time slots.
Moves on: a dateFilter: no date, no appointmentDate and time confirmed in your calendar, inside the same conversation.
Moves on: a reminderReminders and follow-up until they walk in.
That's why the number that matters isn't the click. It's what it costs to get an interested person into your calendar.
The same campaign can bring you people ready to book or people shopping around for prices. The ad doesn't make the difference: the question right after it does.
“I'm just comparing prices” looks like an answer to avoid. It's the opposite: it separates who's going to book from who isn't, and saves you the call.
A form with no comfortable way out forces everyone to fib a little, and then it stops filtering.
That answer doesn't go into a list: it triggers an immediate reply. Someone who's ready today isn't necessarily ready tomorrow.
When a number goes up, the question is always whether it moved the one above it. An interested person who never books is worth nothing.
What it costs to make this happenNo entry fee and no prep month. From the first call to campaigns running takes under ten days, and these are the exact steps.
Day 0
Twenty-five minutes looking at how you actually operate: where your bookings come from today and at which stage they're dropping off. You leave with the diagnostic whether you work with us or not. If you're not a fit, we tell you on the same call.
Days 0 to 1
In writing, and it stands on its own. It covers the diagnostic, which offer we'll promote, how it will be measured and which questions the first month won't answer. You don't need a call to understand it.
Day 1
The piece that decides the quality of everything else. It's where you define your exact offer, who it's for and who it isn't, what makes someone a good prospect and what happens when they come in. We don't ask you how to make the ads: that's our job. Yours is the business context.
Days 2 to 5
Ad account, campaign, creatives and the form with its qualifying questions. Your part is three things: the account access, real material from your business, and confirming the offer and prices.
Days 5 to 7
It goes live and stays untouched for the first few days: changing anything then wipes out the little it has learned. Your part starts here, and it's the one that matters most: replying fast to every person who comes in.
Days 7 to 10
The first numbers, and the uncomfortable question: is your team replying or not? Most of the time the problem at the first review isn't the ad spend. It sits between the conversation and the appointment.
This shows whether the team repliesNone of them is fine print. They're here because when they aren't said in time, the system always breaks in the same place.
We work one acquisition offer, not several. It isn't a capacity limit: the same budget split across three services starves each of the data it needs to learn, and none of them ends up telling you anything. If you want to promote something different, it comes in as a new offer and is built from scratch.
Everything launched in month one is launched to measure, not to scale. The minimum is three months because that's what it takes to have something to decide with. Scaling comes when the numbers allow it, not when a date arrives.
We'd rather say it before you expect it. What the first month buys is a baseline: what it costs to bring in the right person and at which stage your calendar is leaking. Without that number, month three has nothing to compare against and nobody can say whether it worked.
Pausing at day ten, or letting the ad account run out of balance, doesn't freeze what was learned: it erases it, and everything starts again from zero. It isn't a penalty of ours, it's how the platform works. If you don't see it adapting, you stop at the end of the three months with fifteen days' notice.
We don't propose anything before we see where your bookings come from today and where they're dropping off.
The first meeting is a diagnostic. You leave knowing which stage you're missing, whether you work with us or not.
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